Redflow

BRAND STRATEGY + DEVELOPMENT

The Redflow rebrand is driven by a direct, distinctive, and truly global brandmark.

It’s expressed through every part of a new identity. A vibrant orange and blue element – a symbol that reflects momentum and evolution. The identity incorporates geometric shapes, repetition and movement to create a visual element that can be applied across the brand ecosystem. A refreshed palette creates depth and velocity across the brand identities to clearly communicate a point of difference.

A set of graphic tapestries reference energy fusing colour, imagery and texture, each weaves together its own story of global experience and culture. They’re immediately recognisable and endlessly flexible, whether used as striking backgrounds or applied as a style.

Every other part of the visual and verbal system has been painstakingly redesigned with emphasis on accelerating a carbon-free future as the guiding principle.