AERgO

BRAND DEVELOPMENT + COLLATERAL + DIGITAL+ LIVERY

ALTR enjoyed the opportunity to modernise and refresh the brand for AERgO, Australia's leading air charter brokers, specialising in aircraft operations and logistics for moving people, cargo, and equipment both nationally and internationally.

While retaining the essence of the original logo, we revamped the typography and color palette to better reflect the dynamism of the company. We also updated the positioning statement to "Connect. Unite." – a memorable and concise way to communicate their services. Additionally, we developed a cohesive sub-brand suite for the six business divisions under the AERgO umbrella.

The revitalised brand was seamlessly rolled out across both printed and digital collateral, including the livery for their fleet of aircraft.