Fulcher Lane

BRAND + COLLATERAL + DIGITAL + SIGNAGE + PHOTOGRAPHY + COPYWRITING

Fulcher Lane is a rare offering of new townhouses and terraces crafted in a distinct colonial Queenslander style aimed at the discerning and design conscious buyer.

ALTR was engaged to deliver an elegant brand that was unfussy and didn't overpower the character of the development. The logo was inspired by the simplicity of street signs and we introduced a suite of variations for brand flexibility. We also took on the development of outdoor displays, content writing, photography direction, online initiatives and publication design and production.