NAMING + BRAND + DIGITAL
ALTR was invited to assist with the naming, brand strategy and design of Elanem, a nutrition clinic based on the Sunshine Coast, Australia.
With custom type inspired by floral forms and a colour palette derived from nature, the visual identity is designed to be organic, calm and welcoming. We created business cards, website and postcards to help this start up business launch.
"One of the main messages I wanted to highlight was not just the creative brilliance that ALTR have, but also the way they really listened and ‘heard’ my vision and put it down on canvas in a way that mirrored my personality and truly exceeded all my expectations. By getting to know me, you created my brand that still excites me when I look at it all these years later."
– LOANI MCGARRY
Owner/Clinical Nutritionist, Elanem