Campbell Real Estate
BRAND + SIGNAGE
A visual identity for Campbell Real Estate had to live up to their enviable reputation of selling sophisticated and stylish property. ALTR designed a logo that exhibits restraint through simple typography, to help convey confidence and refinement.
The positioning ‘Selling Style’, is a direct reference to their approach and acts as a guiding principle for their new brand identity. A colour palette of charcoal and gold helps evoke elegance to an increasingly design-savvy buyers market.