BRAND + COLLATERAL + PACKAGING + SOCIAL MEDIA
Auckland House is Gladstone's first microbrewery, mixing local brews with casual ocean front dining in an alfresco setting. The visual identity was designed to reflect these values and present Auckland House as a fresh, dynamic and relaxed establishment.
The logo employs a simple play on the illustrative font, elongating random letters to accentuate the relaxed and youthful atmosphere. Texture helps create an interesting brand language and the colour palette complements the interior aethestic of the venue.
The playful logo was brought to life across a wide range of branded collateral including menus, coasters, uniforms, packaging and signage.