Come Home to 4101 Campaign

We were engaged to create a campaign for Pradella Developments' four West End apartment buildings, Light + Co, Skyneedle, Gardens and Breeze. Come Home to 4101 used iconic imagery to promote the West End postcode and lifestyle, and help acheive higher apartment sales. The campaign artwork was translated into full page magazine advertisments, flyers, Real Estate Australia online advertising and a campaign landing page.