Bidfood
Brand
Update

ALTR was engaged by Bidfood Australia to provide a refreshed visual style to enhance their recent rebrand. The new look has a relaxed feel while still adopting the friendly, personalised service Bidfood are famous for. The use of a loose brush-stroke typographic treatment, paired with a muted colour palette and stylised photography, contributed to a distinctive brand update.

The Bidfood Corporate Profile received the largest overhaul in the brand refresh. The aim was to create an enticing and personality-filled leave behind document that created an impression.

Bidfood-SpreadBidfood-Spread
Proscuitto-SpreadProscuitto-Spread
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spice-spreadspice-spread
choppingchopping
green-spreadgreen-spread
bakerbaker
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shallotsshallots
artichoke-spreadartichoke-spread
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pink-spread-2bpink-spread-2b