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Adrenalin HIRT

The brief for this logo was to create a brand that would support a burgeoning PT business while it grew from a small start up into a successful training and accreditation company. The unique brandmark was inpsired by a spiking heart rhythm with a dumbbell, which has successfully been used in isolation across uniforms, gym equipment, signage and vehicle livery. The brand is supported by two positioning statements for use in campaigns and online markerting. "HIRT or go home" and "HIRT today, gain tomorrow", our take on existing aspirational quotes, play on the acronym of High Intesity Repetitive Training (HIRT).

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